Air Miles Guide

Here is a great summary of the history of air miles:

Air Miles was created during the mid 1980s by Alan Deller, Commercial Director of British Caledonian Airways and the partners of advertising agency Mills, Smith & Partners. These were Keith Mills, Brian Smith, William Kershaw, Nick Tomlin, Peter Badham and Geoffrey Bean. Liam Cowdrey joined Mills, Smith & Partners some months later.

Together they formed the Air Miles Travel Promotions Company Limited in 1986 and sold 51% of the UK operation to British Airways soon after.

Mills, Smith & Partners produced the consumer launch campaign ‘Stop dreaming. Start Collecting’ gaining a database of three million Air Miles collectors in the first three months.

Until next post